For many reasons, people believe that people should be cautioned due to the way Journalists and Public Relations Professionals are using social media. Both Nicholas D. Kristof in his New York Times article, “The Daily Me” and “Beyond Gringas: Tech Innovation Alone Will Not Democratize Media” by PBS’ Seth Ashley both take concerning views in the spread of news through social media.
Kristof’s main reason for concern about the social media takeover is ‘The Daily Me‘ itself.
Kristof basically focuses this article about people and their sin of selfishness being a major downfall. When we use the internet, we would never think to read something that doesn’t interest us or read something by someone who’s opinion we disagree with. I believe Kristof’s main point here is that our ability to pick and choose our news is slowly separating us from one another as humans.
This is a very interesting outlook. I agree with what Kristof is saying because the ‘proof is in the pudding.’ If we don’t figure out how to change our habits, our nations will result in, as Kristof puts it – “polarization and intolerance.”
Ashley poses a similar position in his article but focuses more on people being controlled by social media’s ‘digital giants.’ There is however a silver lining in how we can change for the betterment of our future.
We as consumers to everyday material on the internet have become primary targets for top companies. When we like what a certain company is doing, we are hooked. We are being controlled. Us humans are the ones who tangled this web, so we have to untangle it as well by not giving in so easily. This is not as easy as it may sound.
If schools and other institutions can start to follow these tips, there is a good chance the untangling can begin sooner than later.
On the other side of the spectrum, some writers have an exciting outlook on Journalists and PR pros ability to use social media.
In The Economists’ “The People Formerly Known as the Audience,” the author is pushing for positivism through things like Twitter.
The ability to use Twitter as a source of news relates back to the first two articles in a negative way. Although we can see what is going on instantly, this news could be false. It is just as easy to believe something that is verified as it is to believe something that is not. We must be careful what we read and spread.
In Briggs’ introduction chapter of “Journalism Next,” he goes into the evolution of journalism through the evolving internet.
As I was reading this, my opinion on the future of journalism changed. I only associated journalism with the old fashion way, it is so much more now that we have organizations like ‘Huffington Post.’ We must be able to change with the times and journalism will always be in need more, it just depends on journalist’s willingness to go get it.
Finally folks, Scott’s first chapter ‘The New Rules of Marketing & PR’ lets aspiring professionals know that times have changed and we can do it our way.
I love this ‘you can do it’ positive approach. The profession of marketing or PR can be our oyster – they are broad, just like our knowledge. Don’t listen to the old rules, create your own path by marketing your way.